Maintaining consistent and concise branding across all platforms is crucial for SEO and brand recognition. This consistency ensures that your practice presents a unified image to potential patients, making it easier for them to remember and trust your brand. Here are actionable steps to bridge the gap between your old brand and your new brand effectively:

1. Landing Page for Old Domain (Indexed)

Create a landing page for the old domain to inform visitors about the rebranding. This helps retain SEO value and redirects traffic to your new site.

  • Action: Offer a landing page for the old domain (consider the LeadPages hosting fee).

2. Photos for Listing Optimization

Ensure the new listings are optimized with up-to-date photos and labels.

  • Action: Create a labeled photo of the doctor and upload it to their listings.

3. Listing Descriptions

Update the listing descriptions to reflect the rebranding while maintaining a connection to the old brand.

  • Action: In the listing descriptions, include the doctor's names and mention that they were previously associated with the old brand name.

4. Website Header Verbiage

Update the website header to reflect the new branding while acknowledging the old brand.

  • Action: Create a version of the logo with “previously known as ______” below it for use in the website’s header.

5. Custom Banners

Create banners for social media and other platforms to announce the rebranding.

  • Action: Design a Facebook and Google banner photo that includes the verbiage “previously known as ______”. They should also say “New Name, Same Great Team!”

6. Patient Communication

Inform your current patients about the rebranding through email and physical letters.

  • Action: Create a letter for patients to explain the transition. This can be emailed to current patients and printed at the front desk.

7. Social Media Announcements

Announce the rebranding on social media to keep your followers informed and engaged.

  • Action: Create social media posts to announce the new name and reassure followers about the continuity of service.