Help Doc: Contract Transfer When Selling Your Practice


Question:
If I sell my practice, can the buyer just take over my contract with Identity?



Answer:

Short answer: No — contracts are not transferable to a new owner.

When you sell your practice, the buyer cannot assume or take over your existing agreement with Identity Dental Marketing. Instead, they will need to enter into a new contract under their own name.


Why a New Contract Is Required

Identity operates as a hands-on marketing partner, which means we carefully evaluate each client relationship to ensure:

  • A strong fit for long-term success
  • Clear expectations on both sides
  • Alignment with our current Terms of Service (which remain largely consistent over time)

Because of this, every new owner must be individually vetted and onboarded.


What Happens When You Sell Your Practice

1. Termination of Your Current Agreement

  • You will submit a 30-day notice to terminate your contract
  • Once notice is received, your agreement is processed as a termination
  • This formally ends your obligations under the contract

2. Outstanding Contract Obligations

  • If there is any remaining balance on your agreement, it must be paid in full at the time of early termination
  • As the original contracting party, you are responsible for fulfilling your commitment to Identity
  • You may choose to negotiate separately with the buyer for reimbursement of any remaining balance as part of your practice sale

3. New Owner Sets Up Their Own Contract

  • We will create a new agreement for the buyer
  • To get started, we’ll need:
    • Full name
    • Business name
    • Email address

4. Next Steps for the Buyer

The new owner can choose to:

  • ✅ Accept the agreement immediately and continue services with no interruption, or
  • 📞 Schedule a call with our team to review the contract, ask questions, and ensure it’s the right fit

Key Takeaway

While your existing contract cannot transfer to a buyer, the transition can be smooth and seamless.

However, it’s important to remember that the original contract holder remains responsible for fulfilling all financial obligations, even in the event of a sale. With proper planning and coordination, both parties can ensure a clean transition and continued marketing success.