Build Your Brand the Right Way: Guidelines for Weekly Sponsor Posts in the Dental Office Managers Group
As a valued sponsor of the Dental Office Managers group, your participation helps support and educate thousands of dental professionals nationwide. To maximize your sponsorship, we encourage you to engage consistently — ideally by sharing one short, educational post or video each week that highlights your expertise and value to dental office managers.
Why Consistency Matters
Posting regularly helps you build trust and name recognition with decision-makers in the dental field. When your posts consistently provide value — through education, tips, or positive inspiration — you establish authority and strengthen your brand’s reputation within the group.
What to Post
You’re encouraged to share content that:
Highlights how your company’s services can make their work more efficient or effective.
Shares helpful, general industry knowledge related to your business / brand specifically.
Spotlights your team’s expertise or milestones related to your brand.
Posting Rules and Brand Integrity
To ensure a professional, fair, and trustworthy environment for all sponsors and members, please follow these strict posting rules:
Only promote the brand or business name listed on your sponsorship agreement.
Do not promote or mention any other brand, partnership, or organization — even in a collaborative or podcast setting.
Content featuring outside speakers, co-branded discussions, or unrelated business ventures is not allowed.
Commenting to endorse or promote other businesses is not permitted.
No lead generation or data collection activities are permitted.
Do not use posts to collect contact information, drive people to external landing pages, or require members to submit forms, schedule demos, or join funnels to access information.
You are allowed to post a scheduling link or contact information, but now allowed to provide free downloadable in exchange for member data.
✅ Approved Examples
A short video from Your Company Name explaining a helpful process improvement tip related to your service.
A post sharing your company’s checklist or guide directly in the group (without requiring sign-up or submission).
A 60-second video featuring a team member explaining a concept that aligns with your brand’s offerings.
An offer exclusive to the DOM Group members for a limited time
🚫 Not Approved
A podcast episode featuring another company, speaker, or brand.
Posts that include links to lead capture forms, “sign up to learn more” pages, or any type of data collection funnel.
Posts or comments referencing any business, brand, or product outside your approved sponsorship.
Pro Tips for Engagement
Stay authentic and helpful. Speak directly to dental office managers’ real-world challenges.
Keep videos short and clear. 30–90 seconds is ideal.
Add captions. Many members watch without sound.
Engage thoughtfully. Respond to comments and questions without redirecting conversations to private messages for sales purposes, allowing viewers to see your values / strengths / benefits.