At Identity Dental Marketing, we believe that whoever manages an advertising campaign should take full responsibility for every aspect of that campaign, including the creation, maintenance, and performance of landing pages. This approach ensures accountability and minimizes risk, especially when multiple parties are involved. Here’s why we handle landing pages this way, along with how you can proceed if you wish to build your own.


Why We Don’t Offer Standalone Landing Pages

Creating a custom landing page involves multiple steps, including:

  1. Design: Developing a visually appealing and functional layout tailored to the campaign.
  2. Writing: Crafting persuasive, conversion-focused content.
  3. Hosting: Ensuring the page is live, secure, and properly maintained.

These services are included in our Google Ads campaign setup fees when Identity Dental Marketing manages your campaign. If a landing page were to go down, negatively impact performance, or require ongoing maintenance, we cannot be held liable for issues with pages we are not paid to maintain.

We do not offer standalone landing pages because separating them from the overall campaign introduces risks and inefficiencies. For this reason, landing pages are offered exclusively as part of our managed Google Ads services, ensuring consistency and accountability.


Google Ads Traffic and SEO

It’s also important to note that Google Ads traffic does not significantly impact SEO results. While paid traffic might have a minimal, indirect effect—such as increased brand visibility or visitors bookmarking your page—it does not directly influence organic search rankings.

For clients interested in improving their SEO, we recommend a tailored SEO strategy focused on organic growth. Google Ads campaigns, on the other hand, are designed for immediate traffic and lead generation.


Building Your Own Landing Page

If you prefer to manage your own ads or work with another marketer, you can create a landing page using platforms like:

  • ClickFunnels
  • Unbounce
  • Leadpages
  • Wix
  • Squarespace

These tools provide templates and intuitive features to design and host landing pages.


Integrating Your Landing Page With Your WordPress Website

If you build your own landing page but want it linked to your website, here’s how to proceed once it’s finalized, hosted, and to your liking:

  1. Access Landing Page Settings: Log in to the platform where your landing page is hosted (e.g., Unbounce or Leadpages).
  2. Generate an Embed Code or URL: Most platforms provide either an embed code or a unique URL for integration.
  3. Log Into Your WordPress Site:
    • Navigate to the WordPress dashboard.
    • Go to "Pages" and click "Add New."
  4. Embed the Landing Page:
    • Use the "HTML Block" to paste the embed code.
    • Alternatively, add a button or hyperlink on your website linking to the landing page URL.
  5. Publish the Page: Save and publish the page to make it live.

If your landing page platform supports WordPress integration and you need assistance embedding it, we’re happy to support you with this process. However, please note that we cannot be held liable for the following aspects of the landing page:

  • Its status or functionality.
  • Forms integration or lead management.
  • Any other technical issues, as the landing page would be hosted separately from your website.

Landing Pages Through Identity Dental Marketing

For clients subscribed to our Google Ads services, we include custom landing pages as part of a fully managed campaign. This ensures that every component, including the landing page, aligns with your advertising strategy and is maintained by our team. By bundling these services, we provide a cohesive, efficient solution that delivers results while minimizing risks.