Who: This verification request applies to the advertiser or business owner associated with the Google Ads billing profile. Google may require the account owner or an authorized representative to complete additional steps to confirm the account information.

What it is: Google Advertiser Verification is a security process that confirms the identity of advertisers running campaigns on Google Ads. As part of the process, Google may require:

  • Business or billing information confirmation

  • A valid ID upload

  • A QR code scan

  • A face scan or facial verification


Why it is happening: Google has increased verification requirements to help prevent fraudulent activity and ensure advertisers are legitimate businesses. A verification request may be triggered due to:

  • Billing information reviews or updates

  • New Google Ads verification requirements

  • Routine account security checks


Why Google needs a face scan: Google does not require a face scan for every advertiser, but it may be included as an additional security step. This helps Google verify that:

  • A real person is completing the process

  • The person matches the submitted ID

  • The verification is completed by an authorized user


What do I need to do: If Google requires a face scan, you must complete the process directly through Google's verification system by following the steps below: 



  1. Open the email sent to the address listed in the email titled “Accept your invitation to access a Google Ads

account” and click “ACCEPT INVITATION.”

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2. Click “CONTINUE.”

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3. There will be a notice at the top to “Complete advertiser verification.” Click “Get Started.”

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4. Next to “Submit your documents,” click “Start task.”

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5. Check the box and click “Get Started.”

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6. Scan the QR code provided and complete the next steps for verification

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