What Levers Can We Pull to Improve Google Ads Results?

Marketing campaigns are designed to bring consistent visibility and opportunities to your practice. However, there are times when results can slow or fluctuate. When that happens, it’s important to know that there are specific “levers” we can pull together to strengthen performance.

Below are the most effective options:


1.  Increase Your Ad Spend

The simplest way to reach more prospective patients is to expand your budget.

  • More ad spend = more impressions and clicks.

  • Helps you compete more aggressively in your market.

  • Supports faster data collection and campaign optimization.

When to consider this: If your campaigns are fully optimized and you want to generate more volume without waiting on long-term SEO growth.


2. Add an Offer or Promotion


Special offers can boost click-through rates and give prospective patients a reason to act now.
Examples include:


  • New patient specials (exam + cleaning package).

  • Limited-time discounts.

  • Seasonal or service-specific promotions.

When to consider this: If your ads are getting clicks but conversions are low, or if you want to stand out from local competitors.


3. Enhance Your Landing Page

Sometimes, the best way to improve performance isn’t more traffic — it’s making sure the traffic converts once they land on your site. Adding conversion-focused elements can make a major difference:

  • Patient testimonial videos.

  • Before-and-after photos that highlight your best work.

  • A “What to Expect” explainer video to reduce hesitation.

  • Limited-time offers like Free Virtual Consult This Month Only.

When to consider this: If your campaign is bringing traffic, but you aren’t seeing enough inquiries, calls, or booked appointments.


4. Expand Into Additional Services


If you’re only using a portion of our offerings, you may be limiting your exposure. Adding services can broaden your reach and accelerate brand recognition online.
Examples of additional services include:


  • SEO (search engine optimization).

  • Social media campaigns.

  • Review generation strategies.

  • Google Ads or additional paid channels.

When to consider this: If you want to build stronger brand visibility and generate new patients from multiple channels.


Key Takeaway

When your campaign is fully optimized — meaning your ad spend is utilized, your keywords are relevant, and your campaign structure is strong — making changes for the sake of change won’t improve performance. True growth happens when we pull one or more of these levers strategically.

If you’re unsure which lever is right for your practice, schedule a time with your advisor at identitydental.com/meetings. Together, we’ll review your stats, discuss your goals, and select the best path forward.