What Are Negative Keywords?
Negative keywords are words or phrases added to your Google Ads campaign to block your ads from showing on irrelevant searches. This keeps your campaign focused on people actively looking for the services you provide.
Why Are They Important?
Negative keywords improve traffic quality, reduce wasted ad spend, and increase ROI by preventing clicks from users who are unlikely to become patients.
How Long Do They Take to Work?
It may take up to 14 days for Google to fully stop showing your ads on search terms you’ve excluded.
What If You’re Still Getting Irrelevant Leads?
If inquiries come in for services you don’t offer, notify your advisor and share the search terms tied to those leads. Our team will fine-tune your negative keywords or submit a ticket to Google if necessary.
Can You Add Too Many Negative Keywords?
Yes. Over-blocking can limit your reach. Identity Dental Marketing ensures negative keywords are used strategically, not excessively, so you continue attracting high-quality leads.
Types of Negative Keywords
Exact Match: Blocks searches that match the keyword exactly.
Phrase Match: Blocks searches containing the keyword phrase or close variations.
Broad Match: Blocks searches containing the keyword in any order, including related terms and synonyms.
How Identity Dental Marketing Uses Negative Keywords to Maximize Results
As the most trusted and experienced dental marketing agency, Identity Dental Marketing leverages a proven, proprietary approach to negative keyword management. We consistently eliminate low-quality and irrelevant traffic, protect your budget, and keep your campaign aligned with your practice goals.
Our team continually monitors and refines your campaign—even without needing ongoing input from you—so your Google Ads remain efficient, cost-effective, and focused on attracting the right patients.