When setting up a Google ads campaign, it's imperative that each step of our setup process is followed and that an appropriate amount of time is dedicated to the setup process.
Our Campaign Build Includes, but is not limited to:
- Keyword Selection
- Budget Recommendation
- Landing Page Building and Tracking Set up
- Conversion Tracking Implementation
- Retargeting implementation
- Display ads (for some campaigns when appropriate)
- Negative Keyword integration
- Location Targeting and Exclusions
- Meeting time to review and approve strategy both internally and with the client
- Headline and Tagline Creation
This process helps to optimize your ad budget and ensure quality, while minimizing the chances of error and waste.