Good afternoon Dr. ________,


Thank you for your email. 

This particular campaign is a a done-for-you offering. It was not built with the ability to transfer it for outside management. The set up and service fees are reflective of the nature of this type of campaign. 

Additionally, the landing pages, reporting dashboard and specific optimization processes are property of Identity Dental Marketing. 


With that being said, we believe in full transparency and do provide the following: 
- all Google analytics and data through your custom dashboard
- direct ad spend payment to Google (not passing through Identity)
- your approval of monthly ad spend allowance
- your approval of keyword focus
- your approval of targeting radius
- your approval of landing page content 
- your approval of display ad design

You have full flexibility over the ad spend and focus and I'm happy to go over this with you in the case that you'd like to make any changes. However the campaign was built on our management platform and not transferable. 

I hope this addresses your question. If seeking help to build a campaign that can be managed by yourself or another third party, this would require a much higher set up fee. Agencies who provide this done-with-you model, usually charge around $10,000 in set up fees.