Why Is General Liability Insurance Documentation Required For Marketing And Why Is That Required For Google Ads As Well?
Google requires verification of general liability insurance for certain types of ads to ensure that advertisers can be held accountable for any legal issues that might arise from their advertisements. This requirement is particularly relevant for ads that involve physical products or services, where there's a higher risk of claims related to damages or injuries. By verifying that an advertiser has general liability insurance, Google aims to protect consumers from potentially harmful or fraudulent activities, maintain the integrity of its advertising platform, and reduce its own legal risks.