Turning “Can’t” Into “Can”: The Mindset That Moves Projects Forward
A more productive approach starts with reframing. Instead of saying,
“I can’t write the content yet because we don’t have a questionnaire,”
you could say:
“We don’t have a questionnaire yet, but I referenced their existing website to start a partial version of the content. I made sure all offers and forms are included and have a good sense of their tone. I’ll review and refine once the questionnaire is complete. I also reminded the advisor, [NAME], to fill it out with the client during their next meeting. I noticed the client hasn’t had that meeting scheduled yet, so I also asked the advisor to text the client to get it booked.”
See the difference? The second response moves the project forward. It communicates initiative, progress, awareness, and collaboration.
Next time you find yourself saying, “I can’t,” pause and reframe it:
What can I do right now?
Who can I communicate with to move this forward?
How can I show progress despite limitations?
The difference between a stalled project and a successful one often comes down to this single shift—from “can’t” to “can.”