Knowledge Base

For Start Ups: 5 Ways to Get New Dental Patients Now

In today’s competitive dental market, acquiring new patients quickly can feel like a daunting task. While Search Engine Optimization (SEO) and Google Ads are essential strategies, they both require time and investment. SEO is the long game, often taking months (or even years in competitive markets) to yield significant results. Google Ads can drive leads faster, but as explained by the Identity Dental Marketing team prior to signing up, it typically requires a competitive budget and at least three months to gain momentum. Costs per lead often exceed $200, with general patient leads being less costly than cosmetic or implant-related leads. If you’re looking for ways to bring in patients *now*, here are five effective strategies you can start implementing today:

1. Engage in Facebook Groups: Comment on Local Posts

One of the quickest ways to generate patient leads is by interacting with your local community on social media, particularly in Facebook groups. Many communities have members regularly posting about recommendations for local dentists. By searching for posts where people are actively seeking a dentist, you can quickly put yourself on their radar.

To search for relevant posts:

- Use Facebook’s search feature within the group, typing in keywords like “dentist” or “dental recommendations.”

- Scroll through recent comments or even older posts to identify individuals who might still be looking for a provider.

Once you find a post, craft a thoughtful and professional comment introducing yourself as a dentist. Offer something of value, like a virtual consultation or an initial appointment, to make it easier for people to take that next step. Additionally, ask your team, family, and friends to mention your practice when they come across these posts or if they’re part of these local groups.

2. Run a “Free, Cheap, Now” Facebook Ad

If you’re looking for a quick way to drive traffic, consider running a low-cost promotional ad on Facebook targeting your local community. While these types of ads may attract a lower-quality lead and could result in lower retention, they can still be highly effective in getting people in the door.

Some examples of offers include:

- "Free Whitening for the First 20 New Patients!"

- "Free Gift for the First 20 New Patients!"

Highlight your main selling points, such as personalized care or state-of-the-art equipment, and always include a professional photo of the doctor to create trust and familiarity.

3. Leverage “Accelerated Word of Mouth” in Facebook Groups

Along with responding to posts directly, you can further accelerate your exposure by running a targeted Facebook and Instagram ad campaign within a five-mile radius. Offering something like a $500 low-cost package or a special discount can create buzz around your practice. This method is particularly effective when combined with an “accelerated word of mouth” approach. Encourage your network—friends, family, and past patients—to promote your practice within local groups and their social circles.

4. Network with Local Business Owners

Building relationships with local business owners is another fast way to establish a network of referrals. Create a list of 50 influential people in your community and invite them to your office for a free or discounted service. Meet them for coffee or lunch, and take time to learn about their experiences building a business in your area. Offering to support their business in return can be a great way to develop reciprocal relationships that benefit both parties. When they trust you and your practice, they’ll be more inclined to send new patients your way.

5. Ask for Google Reviews and Video Testimonials

One often overlooked but powerful method is reaching out to your network for reviews and testimonials. Make a list of 50 friends, family members, and past patients who can vouch for your practice and ask them for a Google review or a video testimonial. Having strong “social proof” can make all the difference, as new patients are unlikely to book appointments without reading positive reviews or watching real patient testimonials.

While Identity Dental Marketing is not a practice management consultancy, we specialize in Branding, Websites, SEO, Google Ads, and Social Media Marketing. We hope this article provides actionable insights to help you grow your patient base quickly. These strategies, combined with long-term marketing tactics, will help you build momentum and set your practice on the path to lasting success.