At Identity Dental Marketing, technology forms the backbone of everything we do. Our approach is not to blindly rely on technology; rather, every process we employ is underpinned by human discernment and meticulous oversight. Staying ahead of the curve by leveraging the latest advancements in technology is not just an option for us—it's a necessity to maintain our leadership in the industry.
SEO Technology
Our SEO strategies are far from generic. We create articles that are 100% unique and tailored to each client’s needs. The frequency of article creation was increased significantly in 2025—from two blogs per month to three per week—augmenting our SEO impact. Our process includes meticulous scheduling and backlink building, identifying new platforms and opportunities for backlinks, and optimizing content volume for SEO.
Notably, our expertise in integrating and optimizing Google Business Profiles (formerly Google My Business) has been a staple in our toolkit for over a decade. This involves a robust two-way website integration to maximize SEO impact. Similarly, our methods for Apple Maps optimization have always been part of our comprehensive service package, relying on strategic integration rather than automation or AI.
Google Ads Technology
Our Google Ads technology encompasses custom dashboards for precise stat reporting and a comprehensive implementation of negative keywords to eliminate wasteful spending. While these processes were initially manual, recent technological advancements have allowed us to speed them up, making them more thorough and efficient.
The creation of video content for ads and landing pages, along with the manual evaluation of keyword usage, ensures minimal waste in ad spend on irrelevant keywords. Our comparative data analysis across over 500 client accounts ensures that each campaign performs better than those of any competitor, promoting continuous keyword expansion and landing page optimization for superior conversion rates.
Website Development
In website development, we opt for custom coding over using builders because the latter can negatively impact SEO. This decision underscores our commitment to quality and ensures that our clients' websites perform optimally in search engine results.
Ad Technology and Digital Workflows
While ad technology is a crucial aspect of our operations, we implement it judiciously to ensure it does not compromise quality. Our early adoption of digital workflows and the latest technologies has consistently placed us ahead of other marketing agencies, particularly those used by our clients' competitors.
At Identity Dental Marketing, we blend cutting-edge technology with strategic human oversight to ensure that our digital marketing services are not just current but also predictively attuned to the future needs of our clients. This balanced approach allows us to deliver superior results that are both innovative and sustainable.