Identity Dental Marketing – Key Terms of Service Overview

Contract Basics

  • Agreement becomes binding upon acceptance; minimum 6-month commitment required.

  • After 6 months, renews monthly. Early cancellation or downgrade = payment of remaining balance.

  • Deposits due upon acceptance (split allowed for $5,000+). Monthly payments auto-billed via EFT/credit card (+3% fee for credit cards).

Payments & Late Fees

  • Auto-charged on the 1st of each month.

  • Late fees: 5% after due date, 10% after 10 days.

  • After 3 failed collection attempts, services may be revoked (e.g., website removal).

  • No refunds.

Project Policies

  • Projects exceeding 60 days or 4 revision rounds: $75/hr charge.

  • Client must approve or request edits within 30 days or project may launch/close automatically.

  • Company not liable for hosting, security, or third-party platform issues.

Advertising

  • Ad spend paid directly to Google/Facebook; not included in management fee.

  • Campaigns remain property of Identity Dental Marketing.

  • Ad spend change requests require 5 business days.

Confidentiality & Proprietary Process

  • Strategy methods proprietary and confidential.

  • Unauthorized meeting attendees may result in immediate termination.

  • Both parties agree to mutual confidentiality and data protection.

Exclusivity & Access

  • Client may not work with other marketing agencies for overlapping services.

  • Client must maintain secure, exclusive control of access credentials.

  • Third-party audits must be disclosed to Identity for review.

Cancellations

  • Must email to request cancellation form (allow 3 business days).

  • 30-day notice required; no prorating.

  • Final payment due at notice; third-party billing may continue briefly post-cancellation.

Intellectual Property

  • Client warrants ownership of all provided materials.

  • Company not liable for IP disputes.

  • Unauthorized redistribution of Identity content = $15,000 penalty per occurrence.

Non-Disparagement

  • No defaming/disparaging Identity Dental Marketing; breach = $15,000 per occurrence + possible injunction.

Liability

  • Company’s total liability limited to fees paid.

  • Not liable for internet outages, third-party actions, or HIPAA compliance issues.

Jurisdiction

  • Governed by Illinois law; venue in DuPage County, IL.

Permissions

  • Identity may use project work for self-promotion.

  • Authorized to create temporary business email/social accounts for management.

Relationship

  • Independent contractor relationship (not partners or employees).

Legal & Enforcement

  • Prevailing party in disputes entitled to attorney’s fees.

  • Entire agreement supersedes all prior communications.