The set up fees cover the entire custom build of each campaign. This is what allows our designers, writers and developers the time to build custom keyword lists, landing pages, forms, tracking, off site link building opportunities, custom graphics, content, and more.
The set up investment cannot be waived. Without it, we would need to require a 12-month commitment paid in full to cover our setup overhead, or we would need to launch lower-quality "turnkey" campaigns that aren't custom-designed and optimized (incurring ongoing waste).
I hope you understand the value we bring to this process and the requirement to pay our team for the individualized work we complete to launch with a proper campaign from the start.