🦷 February Marketing Challenge: “5 Video Testimonials"

Goal: Collect 5 authentic patient video testimonials in one day to use on your website, social media, and ads — boosting visibility and trust through real patient stories.


🎥 Quick Setup Checklist

  1. Designate a Recording Area

    • Pick a quiet, well-lit space with your logo or a simple “Share Your Smile Story” backdrop.

    • Set up a small table and two chairs for comfort.

  2. Equipment

    • Smartphone or camera

    • Tripod or stand

    • Ring light or bright natural lighting

    • Optional: small external mic for crisp sound

  3. Incentive

    • Offer each participant a $250 local gift card (or an item of equal or greater value).

    • Frame it as a thank-you for helping others choose your trusted team.

  4. Scheduling

    • Pick one morning or afternoon and reserve five 20-minute time slots.

    • Prepare release forms for use on social media, your website, and ads.


🗣️ How to Invite Your VIP Patients


“We’re inviting a few of our favorite patients to share their experience on video!
If you’ve had a great experience with our team, we’d love to feature your story to help others feel confident choosing their dentist.
In appreciation, you’ll receive a $250 gift card to a local favorite business.
Recording only takes about 15 minutes — we’ll take care of everything else!”



💌 Sample Email / E-Blast

Subject: Share Your Smile Story — Receive a $250 Gift Card!


Body:
Hi [First Name],


This February, we’re highlighting real patient experiences — and we’d love to feature your story.

We’re hosting a one-day Smile Story Recording Event to capture short video testimonials about your journey with our practice.

🎁 As a thank-you, you’ll receive a $250 gift card to a local favorite business.


🗓 Story Day: [Insert date and time range]
📍 Location: [Your office name & address]



If you’d like to participate, click below to reserve your 15–20 minute time slot:
👉 [Insert scheduling link or email reply option]


Your story helps others feel confident about taking the next step toward their healthiest smile — and helps our practice grow through the power of social proof.


With gratitude,
[Doctor Name] & The [Practice Name] Team



📈 After the Event

  • Add each video to your website’s “Patient Stories” section.

  • Run Meta Ads retargeting website visitors with these videos to keep your practice top of mind.

  • Send them to your your point of contact on our team to request they're added to Google ads assets and landing pages as we see fit. 

  • Post one testimonial per week on social media with captions like:

    “Listen to why [First Name] chose our team — and how their smile has changed for the better.”