🎥 Quick Guide: How to Record a Great Infomercial for Your Practice

You don’t need fancy gear or editing skills — just your phone, good lighting, and a clear message.


1️⃣ Choose Your Topic


Pick one service or selling point you want to highlight.
Example: “Why our CBCT scans help us plan your care with unmatched precision.”


Keep it short — about 30–60 seconds.


2️⃣ Gather Simple Gear

🎤 Audio (choose one):

  • Budget option: Use your phone’s built-in mic — it’s fine if you record indoors in a quiet room.

  • Upgrade option: Buy a small clip-on microphone that plugs into your phone, like:

    • RØDE smartLav+ (great for iPhone or Android)

    • Boya BY-M1 (affordable and reliable)

    • Amazon search tip: “Phone lapel mic with adapter” — under $40.

💡 Lighting:

  • Face a window for soft, even light.

  • Avoid having bright light behind you.

  • Optional: Buy a small clip-on ring light (around $20) if you’re filming in a dim room.

📱 Phone setup:

  • Use a small tripod or stand to keep your phone steady, like:

    • UBeesize tripod stand or JOBY GripTight (both on Amazon).

  • If you don’t have one, prop your phone on books or a shelf at eye level.


3️⃣ Frame & Record

  • Hold your phone vertically for Reels, Shorts, and TikToks.

  • Record a horizontal version too if you’d like to post it on your website.

  • Frame from the chest up, with a little space above your head.

  • Tap your face on the screen to focus and brighten.

  • Speak clearly and smile!


4️⃣ Example Script for a Dentist (CBCT Scans)


Hook (first 3 seconds):
“Ever wish dental care could be more precise and predictable?”



Body (next 20–40 seconds):
“At our office, we use 3D CBCT scans. This advanced imaging lets us see your teeth, roots, and bone in incredible detail. That means safer implant placements, fewer surprises, and care that’s more accurate than ever before.”



CTA (last 10 seconds):
“Curious if 3D imaging could help you? Call or message us today to schedule your consultation.”



5️⃣ Quick Tips for Filming


✅ Look directly at the camera lens (not the screen).
✅ Speak slower than usual — smile between sentences.
✅ If you mess up, just pause and start that sentence again.
✅ Keep background noise minimal — no music or loud air vents.



6️⃣ Easy Editing (Free Apps)

You don’t need to be a video editor! Try one of these free mobile apps:

  • iMovie (iPhone) — easy trimming, text, and captions.

  • YouTube Create (Android) — fast editing, built-in music, and captions.

  • VN Video Editor (iPhone/Android) — simple, free, and watermark-free.

In the app:

  • Trim the start/end.

  • Add auto-captions for accessibility.

  • Add your practice name or logo at the end.

  • Keep it short and clean — no need for fancy effects.


7️⃣ Post & Share

Vertical version (for social):

  • Instagram Reels

  • Facebook Reels

  • YouTube Shorts

  • LinkedIn

  • Google Business Profile

  • TikTok (optional)

Horizontal version (for your website):

  1. Upload to Vimeo.com (free).

  2. Click Share → Embed and copy the embed code.

  3. Paste that code into your website builder (in an “Embed” or “HTML” block).

👉 Turn on captions in Vimeo by uploading an SRT file (most editing apps can export one) or enabling auto captions. This makes your video ADA-compliant and easier for viewers to follow silently.


8️⃣ Example Social Caption


Text:
“We use advanced 3D CBCT imaging for precise, predictable care — from implants to root canals. Experience high-tech dentistry that’s safer and smarter. Call today to schedule your visit!”



Hashtags:
#HighTechDentistry #CBCT #DentalCare #ModernDentistry #3DImaging



9️⃣ That’s It!

You now have a short, powerful video that builds trust and positions your practice as high-tech and patient-focused — all from your phone.