Complete Video and Image Guide for Website, SEO, Google Ads, Social Media Ads, Social Media Content

Google and other platforms prioritize authentic, real photos, and so do we. Whether captured professionally or simply using your iPhone, these images help build trust, boost SEO, and elevate your brand. Grace says: “Done is better than perfect.”

✅ Before You Begin

  • Request a file share link from your Advisor so you can easily upload high-resolution photos and videos directly to us.


📷 Recommended Photo & Video Checklist

Please gather the following content. You can use a smartphone or hire a professional, whichever is most convenient for you.

  • Doctor Headshots (with natural light or professional background - see sample)

  • Team Headshots (individual and/or group shots - see sample)

  • Office Exterior (optional but helps with local trust - see sample)

  • Office Signage (optional - see sample)

  • Business Card on Desk (see sample)

  • Welcome Video (introduce doctor and practice—see sample)

  • Patient Testimonials (3) (short, casual or professional—see sample)

  • Video Ad for Google & Social Media (we can provide your scripts)

  • Service Photos (exams, cleanings, technology in use—see sample)

  • Before & After Photos (cosmetic marketing must have - see sample)

  • 5 Photos With Patients (candid, for listing optimizations, make sure to get photo video release forms - see sample)

  • Header Video (B-Roll) (optional- A header video, often referred to as b-roll, is a short, visually engaging clip that plays at the top of a website or in marketing content. In a dental practice setting, this might include footage of patients smiling, being warmly greeted by the front desk team, or interacting comfortably with the dentist—creating an inviting first impression and showcasing the practice’s welcoming atmosphere.)


🔁 Annual Reminder

We recommend updating your visual content once a year to reflect:

  • Current promotions or ads

  • Updated technology

  • Fresh testimonials

  • New team members


If you need help or have any questions, you can reach out to your advisor anytime. We are happy to help.


Additional Resources: