How to Capture Excellent Patient Testimonials for Your Dental Practice
Patient testimonials are a powerful way to showcase the transformative care you provide. When done well, they build trust, attract new patients, and enhance your practice's reputation. Here's how to capture professional-quality video testimonials that highlight the amazing work your team does while incorporating simple enhancements like your logo and soft background music for added polish.
Simple Tools for High-Quality Videos
- Affordable Microphone: Sound is just as important as visuals. A budget-friendly clip-on microphone ensures clear audio, making your testimonials sound professional.
- Proper Lighting: Direct lighting, such as a ring light or natural light from a window, eliminates shadows and enhances the video’s overall quality.
- Phone Mount or Tripod: A steady shot is essential. A phone mount or tripod keeps the video stable, preventing distractions from shaky footage.
Enhance Your Presentation
- Add an Overlay of Your Logo: Branding your testimonials with your logo overlay creates a professional touch and reinforces your brand identity.
- Soft Background Music: Subtle, uplifting music can enhance the testimonial's emotional appeal and professionalism. Ensure the music volume is low enough to avoid overpowering the patient's voice.
Setting the Scene
- Choose a quiet, distraction-free area. Background chatter or team members in the frame can take the focus away from the patient.
- Select a clean, visually appealing backdrop—your office lobby, a treatment room, or a bright, neutral space works perfectly.
- Remind the patient to look at the camera (or you, just off-camera) for a natural and personable feel.
Ask the Right Questions
To inspire genuine and impactful responses, ask open-ended questions. Start with:
- “In your own words, tell us about your experience at our practice and how the care you received has changed your life.”
Here are five more open-ended questions to draw out compelling stories:
- “What made you choose our dental practice, and how did we exceed your expectations?”
- “Can you share your thoughts on the care you received and the results?”
- “What was your biggest fear or concern before treatment, and how did we help ease it?”
- “How has your new smile impacted your confidence, relationships, or daily life?”
- “What would you say to someone considering becoming a patient here?”
Promote and Share Your Testimonials
Once your videos are ready:
- Add them to your website: Create a dedicated page for testimonials to highlight the experiences of happy patients.
- Share on social media: Post testimonials on your Facebook and Instagram pages to engage your audience.
- Use them in ads: Video testimonials perform exceptionally well in social media ads. Retarget visitors who’ve engaged with your website through Identity Dental Marketing’s SEO and Google Ads services to maximize impact.
Legal Compliance is Key
Before recording, have patients sign a photo/video release form approved by your attorney. This ensures you have the legal right to use the content for promotional purposes.
Pro Tips for Polished Testimonials
- Ensure team members stay out of the frame and avoid talking in the background.
- Coach patients to speak naturally, sharing their experiences authentically.
- Review the footage to ensure the sound, lighting, and logo overlay are perfect before sharing.
By following these steps and incorporating branding elements like your logo and soft music, your testimonials will not only tell your patients' stories but also showcase your practice’s professionalism and care.
At Identity Dental Marketing, we specialize in helping dental practices leverage testimonials and other assets to grow. Contact us today to learn more about optimizing your marketing strategy!