Google Announces the Removal of Google My Business (GMB) App
As of April 5, 2022, Google has notified users that the Google My business App is going away. This comes after Google recently changed the name of its local business management system “Google My Business” to “Google Business Profile.”
The email from Google states that they are phasing out the Google My Business app and that users will use Google Maps and Search to manage their business listings.
Those who manage multiple listings can use the new Google Business Profile manager. Google wants users with one business listing to edit/manage their listing from Google Search or Maps, not within their Google Business Profile manager (https://www.google.com/business).
With this change, users will be able to claim their listing directly from Google Search and not within the Google Business Profile manager. It is said that Google will allow owners to communicate with visitors through a live messaging function. In addition, Google is announcing the release of Performance Planner, which is an advertising tool.
With most changes made by Google, this change may encourage business owners to advertise. It’s hard to know the exact motive, but we know one thing is true to Google, its evolution is constant.
As of now, Google has not given an exact date that the Google My Business app will be removed, but hints that its extinction may be complete in 2022.
Sources:
https://www.seroundtable.com/google-my-business-app-going-away-33198.html
https://www.seroundtable.com/google-business-profile-32366.html