Helpdoc: Can You Update the Highlights Section on My Google Business Profile?


Short answer: Not directly.
The Highlights section on your Google Business Profile (GBP) is automatically generated by Google. We cannot manually add, edit, or remove items from this section.


What Google Uses to Create Highlights

  • Services listed on your GBP

  • Patient reviews and common phrases used

  • Google’s own automated systems

What We Can Do

We can remove services or attributes from your GBP to discourage certain highlights from appearing. For example, our team has removed all mentions of pediatric care and payment plans from your listing.

What We Cannot Control

Google may still pull information from patient reviews or its own data, so certain highlights may continue to show even after services are removed.

If you have questions or want us to review your profile again, just let us know.