Google Doesn't Allow Anyone to Choose Featured Snippets

At Identity Dental Marketing, we often celebrate when one of our clients’ websites earns a featured snippet (a highlighted answer box) or a rich snippet (enhanced search results with images, ratings, or extra details). These placements are a sign that Google recognizes your site as highly relevant and trustworthy. However, it’s important to understand that we cannot control which images, text, or data Google chooses to display in these areas.

Google’s algorithm automatically selects the content it believes best answers a user’s search. This selection can pull from your website—or even from other sources—based on how the search engine interprets user intent.

Our team optimizes images and structured data to increase the likelihood of being chosen for these premium spots. We follow best practices for file naming, alt text, schema markup, and overall SEO structure to ensure your site is in the best possible position for consideration.

When your website earns a featured or rich snippet, it’s a clear sign that your SEO is working. Most search results never achieve this level of visibility, so these appearances should be seen as wins that reflect strong optimization and high search authority.