How Identity Dental Marketing Optimizes Your Digital Footprint for Maximum Exposure

At Identity Dental Marketing, we help dental practices grow by making sure you're seen by the right people at the right time. That means increasing your visibility on Google, voice search tools, directories, and beyond. Here's how we do it.


What We Do to Optimize Your Online Presence


1. Search Engine Optimization (SEO):
We optimize your website with targeted content, proper structure, fast load speed, and backlinks—all designed to improve your search engine rankings and attract ideal patients.


2. Google Business Profile Optimization:
We enhance your Google Business Profile with services, posts, images, and accurate info to support local map rankings.


3. Ask Engine Optimization (AEO):
We help your practice show up in voice searches and AI-driven tools like Siri, Alexa, and ChatGPT by writing in a conversational tone, answering real patient questions, and using structured data.


4. Reputation Management:
We help you collect positive reviews and respond professionally to all feedback. A strong reputation boosts both trust and rankings.


5. Blog & Content Strategy:
We create blogs, service pages, and FAQs with both search algorithms and real patient concerns in mind. Our content educates, converts, and supports long-term ranking.


6. Social Media Support:
This is a separate service to SEO, but does also contribute to SEO results. We create optimized, on-brand content that builds awareness and engagement across your social platforms.



NEW: Enhanced SEO With FAQ & QA Schema (As of August 2025)

We've always utilized Schema optimization in our SEO process, however with the inception of local search ai results, we've implemented a stronger focus on ongoing Schema optimization strategies. Starting in August 2025, we’ve added FAQ and QA schema markup to our SEO process into our monthly marketing methods at a higher level. Here's why it matters:

  • FAQ Schema allows us to tag commonly asked patient questions and answers on your site. When done correctly, this can trigger enhanced search results—also known as “rich snippets”—that make your listing stand out and improve click-through rates. Google and other ask engines rely heavily on schema markup when answering commonly asked questions. 

  • QA Schema is similar but used for question-and-answer styled pages. This structure allows your content to be considered by platforms like Google Search and even AI tools (like ChatGPT) when they’re pulling direct answers from trusted sources.

These schemas increase your visibility in both traditional search and AI-driven results, supporting our Ask Engine Optimization efforts. Our team implements these using best practices to ensure compliance and long-term results.


Responsible Use of AI & Automation

In 2024, we began incorporating AI and automation tools to streamline reporting, content research, and tracking—but we’ve kept human oversight in every step. Every blog, ad, and piece of content is unique to your brand and services for brand consistency.

Our use of technology is meant to enhance—not replace—the personalized strategy and care you receive from our team.

This article was written in July 2025. We are constantly working on new methods to increase the exposure for our clients. Later in 2025, we have several new SEM initiatives to exponentially expand your exposure.