Guide: Understanding AI Search Results


Thank you for reaching out with your question / concern about AI-generated search results on search engines, ChatGPT and other ask engines. AI search is still evolving, and it’s important to understand how these results are compiled and how we’re working to improve your visibility over time.


What Influences AI Search Results?

Currently, AI-generated results are shaped by three main factors:

  1. SEO performance – Primarily based on Google rankings.

  2. Forum responses – Content from sites like Reddit, Quora, and other user-driven platforms.

  3. User input – The way individuals phrase and interact with search queries.


Our SEO Efforts for You

The strongest driver of AI results today is page 1 Google rankings. To support this, we are consistently working on:

  • Publishing 3 fresh blogs per week

  • Completing off-site optimizations

  • Performing Google Business Profile (GBP) updates

  • Rolling out advanced schema coding that AI systems rely on for Q&A style content

This new schema-focused approach is highly technical and not widely offered by other agencies without additional fees. Just like traditional SEO, it requires time and consistency before results show.


Why AI Results Change Daily

Unlike standard search rankings, AI results fluctuate more often because they incorporate live user input and community-driven content. For example, someone asking “Who is the best dentist in [Town]?” on Reddit or Quora—and answering it with your business name—can push your visibility beyond what SEO alone achieves.

We do not fabricate forum content, but you are welcome to participate in online discussions. Creating and answering relevant questions can accelerate your results.


What to Expect Moving Forward

  • Timeline: Significant improvements in AI-based results are expected within the next 6 months as our schema-focused SEO efforts gain traction.

  • Consistency: Progress requires continuous development, optimization, and monitoring.

  • Your role: If you notice unusual or concerning AI-generated answers, please share the exact search term or question you used. This helps us analyze and respond effectively.