Great news! You are not limited to these keywords. In fact, we have a method to incorporate all fathomable dental phrases, words, and questions to your website. Our process builds for as long as you're a client and innately includes an expansion of reach to more descriptive search terms (also known as "long tail search terms").
It's important however that we outline the main search terms. This gives you the opportunity to rank for the highly desired keywords. If we were to evenly distribute keyword focus, you would fail to rank for any keywords. With this method, we aim to establish both main search terms and long-tail search terms as quickly as possible.
We carefully consider your location, how Google views your location, your ideal new patient cohort, your competition level and MUCH more when making these keyword focus recommendations.
Some of the ways we continually expand keywords:
- regular blogging
- on-site keyword integration through service pages
- Back end code and strategy expanding word usage on the site (completely white hat)
- Image optimization
- more
If you have any other questions about our process, please don't hesitate to ask your advisor.