In about 10% of instances, we do not have to completely redevelop a website to allow for our SEO services. In most instances, however, in order for us to get you predictable results, we need to recode the website to employ our on-site SEO strategies. 

Now, it would be impossible (and stupid) to list every strategy here for your competitors' marketing agencies to get ahold of, however we will share enough information to help you understand the necessity of the rebuild. 

Here are the instances that we must recode a website for SEO performance: 

  1. You're in a medium to high competition level.
  2. You want to employ best practices on your website from day 1 of SEO, speeding up results. 
  3. You want to be able to hold Identity responsible for results and give our team a fair chance at accomplishing top rankings. 
  4. Your current site is not built for the Wordpress Content Management System ( which is ideal for SEO and our SEO processes). 
  5. Your current site was made with a builder (Webflow, Elementor, Divi, Wix, Squarespace, Godaddy, or others). Builders utilize layers of code that interfere with web bots being able to index your content as most relevant. In layman's terms, this holds back your ability to rank.
  6. Your current site is missing key elements for SEO such as a blog feed to the homepage, micro-data in the header, and much more. 
  7. You have a website that you "own" but you don't own the account that manages the domain or hosting. 
  8. The site was built on a proprietary software that the previous developer won't let you take or it will break when you leave. 

If you've already paid to have your website designed and you have ownership to its written content and photos and you've been told your the "owner", to avoid starting over, we have developed the option to have our team recode your site to include any / all of the above missing ownership elements and SEO elements. 

This will give you a strong foundation, built for SEO, that you own entirely, and allow us to get the ranking results we normally see for the sites we've custom designed and coded. 

This service is offered below cost- as a way to help you get up and running with effective SEO without having to start over on design and pay for a full new site. 

Recoding a site is not fun or profitable for us, but if it has been recommended, it is necessary for you to get results.