Knowledge Base

It can be frustrating to search your own business name and see other businesses appear in the results. This is actually a common occurrence, and the good news is there are several steps you can take to improve visibility and strengthen your rankings over time.

1. Keep Investing in SEO

Search engine optimization (SEO) is a long-term investment. Consistently publishing optimized content, building authority, and following best practices will naturally improve your rankings. Over time, your business name will appear more prominently and accurately when searched.

2. Upload Custom Photos to Your Google Business Profile (GBP)

Your Google Business Profile (GBP) plays a huge role in search visibility. By uploading custom photos that clearly represent your business, you make it easier for potential patients or clients to recognize you in search results. This also helps Google better associate your brand identity with your name.

3. Include Your Address in Communications

To reinforce your brand and ensure patients can easily find you:

• Always include your address in appointment confirmation texts and emails.
  

• Add a direct link to your Google Business Profile in those communications.
  

This not only improves user experience but also strengthens Google’s trust in your business information.

4. Consider Press Releases

If you’re ready to accelerate growth, press releases can be a powerful tool. By publishing content that features your business name and embedding your Google Business Profile link, you can boost brand recognition while supporting your ongoing SEO efforts.

5. Business Names with Keywords

If your business name contains keywords (such as “Dental,” “Family,” or “Implants”), this can sometimes lead to other businesses with similar keywords appearing in searches. While this may feel inconvenient, the benefits far outweigh the drawbacks. Keyword-rich names typically drive more traffic and stronger long-term rankings.

Bottom Line

Don’t be discouraged if other businesses appear when you search your own name. With consistent SEO, proper GBP management, and clear branding in your communications, your visibility will continue to strengthen—and the right patients or clients will find you.