While images can sometimes enhance visual appeal, our decision to limit their use is intentional and rooted in protecting your practice from unnecessary legal risk.
Legal Liability and Copyright Risk
Adding photos—especially stock images—to blog content can expose medical and dental practices to copyright infringement claims. In recent years, there has been a significant rise in litigation against doctors and healthcare providers for the unauthorized or improper use of stock photography. Even images that appear to be properly licensed can later become the subject of disputes, claims, or retroactive fees.
From a risk-versus-reward perspective, the limited SEO or engagement value these images may provide does not outweigh the potential for current or future legal exposure.
ADA Compliance Concerns
Images also introduce additional risk related to ADA (Americans with Disabilities Act) compliance. One of the most common triggers for ADA-related website lawsuits is improper image usage—specifically, images that lack the required alternative text, descriptions, or accessibility tags.
Each image added to a blog must be carefully reviewed and properly coded to meet accessibility standards. Failure to do so can make a website vulnerable to compliance claims, even if the rest of the site meets accessibility best practices.
Strategic, Not Accidental
For these reasons, adding images to every blog post is not part of our standard process. This approach allows us to:
Reduce legal and financial liability for your practice
Minimize exposure to copyright infringement claims
Lower the risk of ADA non-compliance lawsuits
Focus resources on content that delivers measurable value
Optional Image Additions
Clients are always welcome to add images to their blogs if they choose to do so. However, this additional step is handled outside of our core process due to the increased liability and the limited benefit it typically provides when compared to well-written, optimized content.
Our Priority: Protecting Your Practice
Our goal is not just to build attractive websites, but to safeguard your practice while delivering effective, ethical, and sustainable marketing. Every decision in our process—including the choice to limit blog images—is made with your long-term protection and success in mind.