If you're planning to achieve top rankings on Google or other search engines, and you're in an area with any level of competition, you'll want to consider a keyword-heavy DBA that includes “of Town”.
If you’re in a situation where your business name doesn’t have keywords in it, you can consider doing a DBA and then getting some official documents in the name of the DBA and you’ll have a strong advantage once we optimize with the official keyword-heavy name. Why? Because Google no longer allows profile names to reflect any name of than your legal business name and very few will go to the extent to get a DBA which means keyword-heavy business names will typically perform better.
Why does this matter?
Google's job is to show the most relevant search results for a given search term. By putting your town name into the business name, you're kicking off your SEO campaign with a strong advantage, which will make it more difficult for current and future competitors to move in and outrank you.
Where does Google say to do this?
Google does not guide people on effective SEO strategies. They do not publicize the algorithm for many reasons.
Next steps:
Obtain your keyword-heavy DBA.
Change a utility bill to this name. (For example “Grace Dental of City Name” as a DBA for “Grace Dental”
Once we have the official name as a keyword-heavy name we can update your listing to reflect it, thus enhancing SEO even further.
Our team will recommend a keyword-heavy DBA if it will benefit you as part of your SEO campaign with Identity Dental Marketing.