Great question! 

Whenever your marketing initiative relies on education at any level, social media marketing is a great way to connect with your audience.

Method 1: 
You can create a social media post and explanation about the expiration of benefits, such as this the example posted below. 

Method 2: 
You can also use the following information to craft an email blast to your patients informing them of the potential expiring dental health benefits and encouraging them to schedule with you to utilize them before their expiration date. 

Method 3: 
You can create a video explaining the below information and email it or post it to your social media page. 

As with all media, social media outlets rely on advertising dollars for revenue. Your posts will get far more traction if you boost the posts. If you'd like to take this a step further and get even better results, you can ask us for a quote to set up a custom, temporary Facebook / Instagram Ad campaign to spread this information to those in your target market. 

Sample: 

Subject: Reminder - Dental Benefits Expiring











The holidays are right around the corner. Between work, gatherings, travel, and days off, it can be easy to forget about fully utilizing your oral health benefits. 

 

Dental benefits typically expire at the end of each calendar year. 

If you haven’t utilized your preventive and restorative dental benefits, we encourage you to call us to set up your next appointment. By scheduling your care in the fourth quarter, you may be able to maximize your benefits and minimize out of pocket expenses. Also, your benefits are likely to renew January 1st, allowing you to complete additional care (if needed) at the start of the new year.

 

If you do not have dental benefits, please know we’re here for you. 

We can assist you in developing a personalized treatment plan and offering financing if needed. 

 

There’s no better time to improve the appearance of your smile. 

With the holidays quickly approaching, many of our patients treat themselves to professional whitening and other aesthetic dental solutions. If you’ve considered improving the appearance of your smile and would like to schedule a cosmetic consultation, call us today.

 

We look forward to helping you, your friends, and your family smile confidently this holiday season.