Maintaining admin access to your social media accounts is essential for multiple reasons.
1. Ownership and Control
As the owner of your business, you must retain primary control of your social media accounts. Admin access ensures you maintain ownership, even if you hire a manager or agency to handle day-to-day activities. This access safeguards against potential issues, such as losing control of your accounts if your working relationship with the manager or marketing agency changes. Your business’s digital assets, including social media accounts, are invaluable. Remaining an admin ensures you have ultimate authority.
2. Immediate Notifications for Comments
While your marketing agency monitors activity on your accounts, they might not be available 24/7. Maintaining admin access allows you to receive real-time notifications about comments or messages. This is especially important for addressing time-sensitive inquiries or engaging directly with your audience. Prompt responses can improve customer relationships and enhance your brand's reputation.
It also ensures no comment or message gets overlooked during off-hours. An example of this could be a comment on your Facebook ad. You will want to ensure the comment is not spam or that it doesn’t have any negative content. You can see when someone comments on your Facebook ad in your notifications while switched into your Facebook business page.
3. Handling Negative Reviews
Negative reviews or comments are inevitable, but how they’re handled can make or break your reputation. While your marketing agency can assist in crafting appropriate responses, your admin access enables you to intervene directly if necessary. You can ensure the tone aligns with your values, and in serious cases, you can escalate or address the issue personally. This proactive involvement shows customers you care and value their feedback.