We're excited to announce a transformative update to our social media content review process at Identity Dental Marketing, coming in 2025! As we continually strive to serve our clients better, these changes are designed to align your social media strategy more closely with your current marketing goals, ensuring that every post not only resonates with your audience but also supports your business growth.
More Content, More Impact
Starting in 2025, Identity Dental Marketing is upgrading its service offerings to provide more value without additional cost. Our existing clients will now enjoy three tailored social media posts per week instead of one. This increase aims to boost your digital footprint significantly and enhance your SEO efforts through consistent and strategic content delivery.
Tailored Content That Speaks to Your Brand
To ensure the content we create is aligned with your practice's identity and goals, we will introduce a comprehensive questionnaire. This tool will allow you and your advisor to craft the ideal content mix. You can select topics ranging from your unique services and selling points to your latest technology, philosophy of care, educational accolades, community involvement, and more.
How to Update Your Content Mix
We understand that your practice evolves, and so should your marketing content. To modify your content themes, simply email your updates—whether additions or subtractions—to your advisor. This direct line of communication ensures that our content creation remains agile and responsive to your needs.
Optimizing Visual Content
To further enhance each post, we will designate an allowed graphic for every topic discussed. This approach ensures that we can appropriately utilize real photos from your practice, bringing authenticity and a personal touch to your social media channels. In cases where we receive minimal or no real photos, our creative team will craft branded, reusable images that pair with the custom content. This ensures that your social media presence is not only consistent but also visually appealing. You are welcome to add new photos for use at any time, allowing us to continuously refresh and personalize your visual content as your practice grows and evolves.
Adapting the Tone and Voice
The tone and voice of your content are crucial in defining your brand's personality online. If you're looking to tweak how your brand sounds on social media, describe your desired tone or voice to your advisor, who will ensure our creative team captures your brand's essence.
Upcoming Changes
With these enhancements, there will be some adjustments to how we handle content creation:
- Individual Edit Requests: We will no longer accept individual edit requests for content prior to live posting. However, you will have the flexibility to make live edits after posts are published if you wish to fine-tune the messaging.
- Scheduling Specific Posts: We will be unable to accept requests to post on specific dates. For urgent or date-specific content, such as promoting an upcoming event, your team will need to create and post this content independently. However, we can assist with custom graphics and posts for a fee of $75 per item.
These changes are designed to streamline our processes and enhance the quality and impact of your social media content. By focusing on creating a stronger, more consistent digital presence, we aim to contribute significantly to your practice's success online.
We're looking forward to this exciting new phase in our partnership with you, helping to craft a more powerful and engaging online presence for your dental practice. If you have any questions or need further information, please don't hesitate to reach out to your advisor. Together, let's make 2025 a landmark year for your practice's growth and engagement!