Updating Your Business Name or Logo Across All Digital Assets

Rebranding your business — whether updating your name, logo, or both — is an exciting step. It is also a detailed, multi-phase process that touches nearly every digital asset tied to your company.

Below is a full breakdown of what’s involved, timelines, and next steps.


Scope of Work

Updating a business name or logo is not a single edit — it is a comprehensive digital overhaul. This process is similar in depth and time investment to a full SEO setup.


1. Website Updates (All Pages)

This includes:

  • Updating logo in header and footer

  • Updating favicon (website thumbnail)

  • Updating homepage graphics and banners

  • Replacing all brand visuals site-wide

  • Updating business name across every page

  • Updating blog posts with previous business name mentions

  • Updating meta titles and meta descriptions

  • Updating structured data (if applicable)

  • Updating legal pages (Privacy Policy, Terms, Disclaimers)


Important:
Removing all mentions of a previous business name across blog archives and website pages can take several hours depending on site size.



2. Google Business Profile Updates

Updates include:

  • Business name

  • Business description

  • Logo and cover photo

  • Service descriptions

  • Website link (if applicable)

  • Updated brand imagery

Please note: Google may require verification when a business name changes.


3. New Branded Graphics

New brand assets must be created for:

  • Social media posts

  • Website banners

  • Blog thumbnails

  • Featured images

  • Marketing graphics

  • Promotional materials

A new website thumbnail (favicon) will also be created and installed.


4. Business Listings & Directories

Where access is available, we will update:

  • Online business directories

  • Industry listings

  • Partner listings

  • Review platforms

Please note that some listings may require direct owner verification.


5. Internal Documentation Updates

We will also update:

  • Internal account documentation

  • Asset storage and brand folders

  • Workflow tracking systems

  • Client file naming conventions


6. Email Domain Consideration

If your business name is changing, we must determine:

  • Will your email domain change?

  • Will your primary point of contact email address change?

  • Will forwarding rules need to be set up?

  • Will email signatures require updating?


Email domain transitions require careful handling to prevent communication disruption.



7. Google, Meta Ad Copy and Creative (If Applicable)

If your business name is changing, we must determine:

  • Ad titles, descriptions

  • Redesign graphics

  • Landing page copy

  • Landing page Logo

  • Landing page contact email (if applicable) 

Email domain transitions require careful handling to prevent communication disruption.



8.Social Media & Listing Header Graphics

If your business name is changing, we must determine:

  • Social Icon Update

  • Header Graphic Recreation and upload (if we have access)

  • Business descriptions

  • Website link updates (if applicable) 

Email domain transitions require careful handling to prevent communication disruption.




9. Communication and Quality Control

Our team will need to work with you to help with the implementation of this major change. We will need to test all landing pages, website contact forms and ensure your digital footprint properly represents you. This will require a meeting with you to review all of the updates and ensure closure of this project. 

Email domain transitions require careful handling to prevent communication disruption.


Timeline

  • 3 business days to review your request and provide a formal proposal

  • 1–2 weeks for implementation and approval once onboarded

This is a multi-step process requiring coordination and review.

We kindly ask for grace during this period. Even after completion, it is possible that your previous business name may still appear in certain corners of the internet temporarily due to indexing delays or third-party listings outside our control.


Investment

This is a robust workflow comparable to a full SEO setup.

Once scope is evaluated, a proposal will be provided. 

It is never our intention to introduce surprise fees. However, due to the scope, time involvement, and level of detail required for a full digital rebrand, we must account for the work necessary to complete it thoroughly and professionally.


How to Request This Change 

To begin the process:

Please email team@identitydental.comwith:

  • What is being updated (name, logo, or both)

  • Whether your email domain will change

  • Your ideal timeline for rollout

Please allow:

  • 3 business days for proposal and onboarding

  • 1–2 weeks for completion and approval


If you have any questions about scope, timing, or deliverables, our team is happy to clarify before we begin. If you don't want to pay us for this and do most of it on your own, you can simply have us update the logo on your website by processing that as a website change request. You would need to outline every instance where you'd like the logo updated. It would not work for a name change, only for a logo change.