Should You Keep the Seller’s Domain When Buying a Dental Practice?
Yes—keeping the seller’s domain is a smart move, even if you’re rebranding. Here’s why:
1. Preserves Online History
Forwarding the old domain to your new site can help transfer SEO value, such as search rankings and backlinks. Search engines recognize this and continue to credit the site’s online history.
2. Retains Patient Traffic
Some patients will still search for or type in the old website. A domain forward ensures they land on your new site, helping maintain continuity and patient retention.
3. Low Cost, High Value
Domain renewals are inexpensive—usually under $30/year. For the traffic and trust it can retain, it’s well worth it.
Bottom Line: Unless the domain name is completely off-brand, keep it and forward it to your new site. It’s an easy, affordable step to preserve patients and search visibility.