Before-and-after photos are one of the most powerful marketing tools a dental practice can have because they let prospective patients see the quality of your work for themselves. Today, we want to show you the best way to consistently collect and strategically leverage before-and-after photos, patient testimonials, and real smile stories so they build trust, create an emotional connection, and make your website, social media, advertising, and other marketing efforts work even harder.
Here's a free course for you:
1. Get your photography /videography space set up for consistent lighting.
2. Set expectations early with the patient and ensure you have legal approval to use and share the patient's story.
3. Make sure this is a normal part of your process.
4. Make sure you leverage the assets by sharing with our team at Identity Dental Marketing, so that we can use these images and videos to enhance the effectiveness of your custom marketing.