Knowledge Base

It can be confusing when it comes to setting up a marketing strategy for multiple locations, especially if you already have one or more websites and are juggling more than 1 brand. This information is meant to illustrate a solution that will provide convenience, memorability of branding, optimal SEO benefit and ease of use and management. 

A landing page or corporate website can be used to list links to all locations, accept applications, and outline core values. For this landing page, you should choose a memorable domain such as businessname.com. Keywords don't matter as much in this process, as this page is meant to house a list of locations, core values, and application forms, rather than rank for any one location. On this page, you'll link each location to its dedicated, search engine optimized site. 

Each of the websites can be uniquely branded or co-branded. They will each be set up for top rankings (when paired with SEO) in their given markets for your specific keywords. 

Here's an illustration: 

When you attend an event, mention your business to a friend, print business cards, sponsor a billboard, print bulk promotional items (hats, pop sockets, customized toothbrushes), you will be able to simply list YourBusinessEntity.com to direct all traffic to one site where they can easily and quickly find the location closest to them, inquire about employment, or learn your core values. You can also build an expanded version of this page as a full website if you prefer. 

If you are in a competitive market, Google will be looking to evaluate your relevancy. This means when compared to local competitors, Google will be looking to see who has the most relevant content for your main search terms. If you have all locations on one website, you will see lost SEO opportunity in the following: 

- page title will not be as strong a ranking factor when split between multiple location keywords

- image optimization will be weakened as each image is now split among multiple location keywords

- URL / Domain keywords will be lacking as you're unlikely to have a keyword heavy domain / URL for a multiple location website 

We hope you found this information helpful when deciding how to structure your digital footprint when marketing multiple locations. If you have questions about this recommendation or would like to do things differently, please discuss your preferences with your dedicated Identity Dental Marketing advisor.