Knowledge Base

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The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists
4.5.22 Google Removes the Google My Business App
As a start up, should I list my limited hours on my website and listings?
Branding
Can I Have a Permanent Popup on My Website?
Can I use this Ads Credit from Google?
Can Identity Dental Services (and Websites) Utilize Multiple Languages?
Can my new marketing agency get access to your Analytics, Ad Strategy, Metrics Dashboard, Search Console, etc after cancelation?
Can you make a change to my website (even though I'm not subscribed for Web M (website management and maintenance)?
Can you make a quick change on my website if I don't hire you for Website Management
Can you send me my listing and social media logins?
Can you send out a newsletter to my patients via email?
Do I need a keyword heavy domain?
Do I need phone numbers for tracking my marketing?
Do you offer (ads) landing pages creation and hosting, without the purchase of Google/Meta Ads Management?
Do you offer digital online patient forms?
Do you offer live chats, forms, online schedule, (etc) for websites?
Do you recommend LinkedIn Advertising?
Email to Recommend Optimizing Your Companies Social Media Profiles for SEO Purposes
For Start Ups: 5 Ways to Get New Dental Patients Now
Getting a Google Maps API Key
Google Ads - Should I listen to the Google Ad Rep's Advice
Google Business Profile | Listing re-verification Process
Google Business Profile | Listing re-verification rejected? Now What?
Google Local Service Ads Pre-Setup Checklist
HIPAA-Compliant Form FAQ & Troubleshooting
How can I access my domain and hosting account(s)?
How can I add payment processing to my website?
How can I edit my website content before it goes live?
How Can I Get a QR Code?
How Can I Request Custom Blog Content?
How Can We Maintain Brand Recognition When Changing our Name?
How Do I Access My Local Service Ads Leads and Stats?
How do I know what my Pantone colors are?
How do I make edits to my Facebook / Instagram page that you set up?
How do I place a domain forward or redirect?
How do I Set Up Siteground?
How do payments work for photo video shoots?
How does Identity Dental Marketing Handle Direct Mail Campaigns?
How does Identity ensure my business name is available and legal?
How Should I Market "Use it or Lose it" End of Year Benefits?
How should I market to new movers in my area?
How should we embed our videos on our website?
How to Capture Excellent Patient Testimonials for Your Dental Practice
How to Dispute Leads in Local Service Ads
How to Edit Your Wordpress Website
How to handle a client who says "I want to cancel."
How to market to PPO (dental insurance) patients
How to Market to the patient base of a selling or retiring dentist
How to Offer a Sponsored Podcast
How to respond to a client who wants to cancel before their 6 month commitment is over
How to Respond to a Negative Review
How will Identity Dental Marketing Help Me Choose a Business Name?
How will we know if my SEO or other marketing is working?
I hired you for a website redevelopment, but I want you to revise my website. Can you do that?
I'd like to remove competitors from my Google Map (embedded on my website)
I'm already on top of Google, why should I continue to invest in SEO?
I'm moving my office. How should I handle communicating the change with patients?
I'm opening a start up dental practice. How should I leverage social media?
I've been running my ads for 2 months, where are the results?
I've Received an SEO Audit. Now What?
If I’m Paying You to Manage my Social Media Accounts, Why Do I Need to be an Admin?
Important Considerations When Changing Your Business Name
Is it legal to run offers on my ads?
Is it ok to give Google Business Profile (and other listing access) to third parties while you’re managing our SEO?
Is it time to update my website?
Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines
Logo Style Guide
Marketing Botox and Facial Fillers in Dentistry
My Facebook Business Page Was Hacked! What do I do to recover it?
My Google Business Listing was Suspended. Now What?
My IT company doesn’t want to give Identity access to my domain, how can we proceed?
My Website Isn't Live Yet, Why Was I Charged for Monthly Marketing?
Negative Keyword HelpDoc
Professional Boundaries
Risks involved in hiring more than 1 marketing agency simultaneously
Setting Up My Emails
Should I advertise in a local magazine?
Should I cancel my (Google) ads after I achieve top rankings organically (SEO)?
Should I drop my Facebook Ads if my Google Ads are Outperforming them?
Should I get a Virtual Tour of my Dental Office?
Should I hire ZocDoc for online scheduling?
Should I use Chat Bots / Chat GPT on my website?
Should I Use Google Ads Built-in Call Recording for My Practice
Social Media Organic Content - How to choose the right tone
Understanding Pausing and Cancellation Processes of Google Ads
We have a TV in our waiting room. What should we put on it?
Website Offerings
What are duplicate business listings and are they harmful?
What are fair timelines for my projects and campaign results?
What are Local Service Ads?
What can I expect during a campaign review/strategy session?
What can I expect during the Website Development Process?
What Can I Expect from my Advisor?
What can I expect from my project manager?
What Can I Expect When Hiring Identity Dental Marketing for Social Media Content (organic)?
What Chat Function Do You Recommend For My Website?
What if I want to alter my logo after I approve it?
What if I want to make changes to my website?
What if I want to make changes to the content during my website redevelopment?
What is 10DLC, and How Does it Relate to Your Website?
What is a Google Ads Smart Campaign?
What is a speaker packet?
What is SEO?
What is the ideal website infrastructure when marketing multiple locations?
What is the load speed of a website and why does it matter?
What is the Website Development Process?
What Should I Know About Google Business Listing's Live Chat?
What to expect in a client onboarding meeting (the first call)
What to Expect in a Complimentary Marketing Planning Session (CMPS)
What to Expect with a New Point of Contact at Identity Dental Marketing
What's included in my logo kit?
What's included in website management and maintenance?
What's involved in a Custom Press Release from Identity?
What's involved in the SEO Set Up?
When should I run a Facebook / Instagram Ad Campaign and what should I expect from it?
Whens should I launch my website?
Why am I being charged a Google Ads Set Up Fee?
Why am I getting spam leads through my website?
Why am I not getting my form submissions?
Why am I not ranking on Yahoo Maps?
Why am I unable to have full ownership of the ads you've built?
Why are my Google Reviews Disappearing?
Why are my SEO keywords limited to 10-15 phrases?
Why can I not rank in neighboring towns?
Why Choose Identity Dental Marketing for a Photo Video Shoot?
Why Choose Identity Dental Marketing for Website Development?
Why didn't the patient see my ad when they searched my keywords?
Why do I have more than one contact at Identity Dental Marketing?
Why do I need 2 websites for 2 locations (or 2 websites for 2 practice types)? (FOR SEO)
Why do I need to have my website redeveloped if I want to purchase SEO?
Why do I need to pay for a custom designed flyer, business card, referral pad, etc?
Why do you need access to my Facebook page if I didn't hire you for Facebook ads or posting?
Why Does Identity Dental Marketing Recommend Siteground
Why does Identity discourage the use of mouth only stock photos?
Why invest in SEO if I don't have reviews yet?
Why Is General Liability Insurance Documentation Required For Marketing And Why Is That Required For Google Ads As Well?
Why is my Google Business Profile Suspended and What Should We Do?
Why is my phone number different on my Google ads and Landing pages?
Why is my site speed not scoring 100?
Why is there a fee to build out a Facebook Ads Campaign?
Why is Yelp Rejecting my new reviews?
Why Should I get a DBA (doing business as)?
Why should I keep my logo within 3 main colors?
Why Should My Website Utilize a Google Font?
Why the homepage should not have a social feed
Why Would I Need A Landing Page?
Why wouldn't I just set up my own Google ads?
Will launching a new website interfere with my Google Ads Campaign (from another Agency)?
Will my Identity Website Be ADA Compliant?
Will you clean up my online listings?
Will you help provide my new marketing agency with domain names and hosting account information?
Will you talk to my new marketing agency?